In case you missed it – Amazon opened its first brick-and-mortar store in downtown Seattle. Typical online reviews ranged from:
I entered Amazon’s first brick-and-mortar store completely convinced it was a terrible idea. I already had a snarky headline ready in my head: “I went to the Amazon store in Seattle. It was just as dumb as you think.”
Except … it wasn’t. I spent about an hour in Amazon’s downtown Seattle bookstore, which opened on Tuesday. And it actually made me think the store wasn’t that dumb. It might even be a good idea, a thought that still gives me cognitive dissonance. I went into the store expecting to write a takedown. I ended up buying a book and a pair of headphones.
(via Vox)
to jokes:
Amazon just convinced us to divorce our wife and then married her. #AmazonBooks
— Michael (@dynamike_b) November 3, 2015
One frustrating element in the store: the items sold in it have no prices – as it has to match the online pricing. But as a showcase for what Amazon is, as a pickup point for purchases, and to showcase its Kindle and other devices: it seems to be working well. After all, other brands like Samsung and Apple have big showcase stores. Why not Amazon?