https://www.youtube.com/watch?v=6KgJuiXpsrM
This hilarious Mercedes-Benz ad gives kids un-crashable toy cars – and films the consequences. The cars had heavy-duty magnets installed, promoting the company’s Brake Assist System PLUS. The kids were… less than pleased with the result (Although we did like the enterprising kid who lifted up the car hood to see what was ‘wrong’), or, as Autoweek put it, ‘Mercedes-Benz Develops New Way to Frustrate Children’, courtesy of the Jung von Matt/Alster ad agency in Germany.
Mercedes-Benz has gone very left of field for ads before, notably with the ‘Magic Body Control’ Chicken ad: