This impressive interactive ad for Swedish pension company SPP imagines two versions of the world in 2045: viewers can move the slider across at any time to ‘swipe’ between the worlds. Love how the sound overlays to give the ads a different atmospheric feel. Great detail in the scenes! Created by M&C Saatchi Stockholm, the film was directed by Patrik Gyllström:
The beauty of interactive advertising is that users can control the story, thereby affecting the outcome. This new film builds on the progress made by campaigns such as the D&AD Yellow Pencil Winning Honda R – The Other Side which invited users to see two sides of the story by pressing their keyboard during the film. This time, the concept is taken a step further, as we can swipe part or all of the way across the screen, essentially experiencing the two stories simultaneously.
We’re left with a compelling argument that we should look after our planet by investing in sustainable practices. And of course, pension company SPP remind us that the same applies to our money – “Saving sustainably pays off.” For the world and your finances, SPP pride themselves on being one of the world’s most sustainable businesses — funds are only invested in environmentally and ethically sound ways.