We do love our Wes Anderson style ads, with their iconic pastel colour choices, their distinct design minimalism, that unique aesthetic. Here’s a hilarious one for an optician, from Design Army, telling the story of an imaginary optician family:
Some behind the scenes via How Design:
The promotion shows the whimsical story of the eyewear retail store, Georgetown Optician, which consists of a family who loves fashionable eyewear.
“The goal of the Georgetown Optician film was to tell the story of the Voorthuis family — three generations of optometrists and eyewear specialists — in a quirky, creative way with a high-fashion sensibility,” says Design Army.
From storyboarding, to props and to post-production color grading, Design Army’s video production and direction led to a delightful representation of the Voorthuis family and their shared passion for frames. The video also depicts the intense family rivalry over who wears the most fashionable spectacles.
“To complete the rebrand, Design Army completed a six-month social media takeover, aligning the company’s social media channels with the new fashion voice and giving them a uniquely creative, ownable feel — with shareable original content — that helps the company position itself as an arbiter of style and taste.”