Google has made the biggest change to its logo in 16 years, as part of its new identity family, showing how Google works across different media and how it interacts with people over different platforms. It’s certainly a cleaner, modern look! Check out the Doodle celebrating the rebrand as well, if you haven’t seen it:
Since its inception, the Google.com homepage has been strikingly simple: The quirky, multicolored logo sits above a single, approachable input field on a clean white canvas. But as technology moves forward, the canvas itself is changing, and the inputs and needs are becoming more diverse. New classes of devices and ways to interact and communicate have emerged with wearables, voice technology, and smart devices in the world around us. Users now engage with Google using a constellation of devices, and our brand should express the same simplicity and delight they expect from our homepage, while fully embracing the opportunities offered by each new device and surface.
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Design was only one part of the effort. The realization of the new identity required the collective work and diligence of hundreds of Googlers, in different roles, spanning the entire organization. They deserve huge credit for building and implementing the system down to the very last pixel.As we move forward creating new products and experiences, we hope this work will continue to deliver the simplicity and delight you expect from Google—wherever new technology may take us.