Kids try dark chocolate for the first time in this hilarious ad for Splendid Chocolates by BBR Saatchi & Saatchi. That look of betrayal on some of their little faces. Brilliant! Via Adweek:
“Most Israeli moms actually keep a full drawer stocked with goodies, which by the end of the week is bound to need serous refurbishing,” says agency rep Eva Hasson. “But curiously, often enough, the only pack left half eaten in the drawer is the dark chocolate. This got us thinking, and we realized Splendid chocolate—being as dark and bitter a chocolate as you can get—probably lacked the sweetness kids were after.”
“We filmed quite a few kids,” Hasson says, “but, to be honest, none of the kids really liked it. Most of them begged us to stop and one even cried.”
Credits:
Advertising Agency: BBR Saatchi & Saatchi, Israel
CEO: Yossi Lubaton
Executive Creative Director: Nadav Pressman
VP Creative Director: Idan Regev
Creative Director: Sharon Refael
Art Director: Yuval Zuckerman
Copywriter: Orit Bar Niv
Digital Creative Director: Maayan Dar
VP Production: Dorit Gvili
Production Manager: Gali Starkman
Producer: Alon Shmoelof
VP Client Services: Maya Salomon
Supervisor: Yogev Atoon
Account Executive: Omri Sela
VP Strategic Planning: Shai Nissenboim
Strategic Planner: Lora Goichman
Traffic: Ronit Doanis
Director: Roy Raz