https://www.youtube.com/watch?v=7gqPM_GT8Qw
Happy Friday! A star is born in this great ad for John Lewis insurance by adam&eveDDB, a great combination of comedic timing, choreography, setting, music choice and fantastic casting. We particularly love the fourth-wall-breaking little brother. Via Adweek:
“The advert is heartwarming and features an iconic song, but most importantly it reminds viewers that John Lewis Home Insurance can offer peace of mind, allowing them to enjoy family life,” says Margaret Burke, head of marketing for financial services at John Lewis. “Knowing that they have protection in place, they can simply let life happen. Our campaign encapsulates this perfectly.”
And behind the scenes:
https://www.youtube.com/watch?v=Q5v-vkrfXzI
Have a great weekend, everyone.
Credits:
Client: John Lewis Home Insurance
Client: Margaret Burke, Head of Marketing, Financial Services at John Lewis
Project: “Tiny Dancer”
Agency: adam&eveDDB, London
Chief Creative Officer: Ben Priest
Executive Creative Director: Richard Brim
Copywriter: Jo Cresswell
Art Director: Sian Coole
Planner: Tom Sussman
Media Agency: Manning Gottlieb OMD
Media Planner: James Parnum
Production Company: Blink
Director: Dougal Wilson
Editor: Joe Guest @ Final Cut
Postproduction: MPC
VFX Supervisor: Tom Harding
Executive Producer: Julie Evans
Postproducer: Hannah Ruddleston
Colorist: Jean Clement-Soret
Soundtrack Name and Composer: “Tiny Dancer” by Elton John
Audio Postproduction: Anthony Moore @ Factory