This mouldy whopper ad from Burger King is everywhere online… we think it’s something about removing preservatives, but we’re too busy being grossed out. Via Marketwatch:
Early reaction to the campaign Wednesday was a mix of applause for the shift away from preservatives, to disgust.
The restaurant, based in Miami, Florida, says it has removed artificial preservatives from the Whopper in several European countries — including France, Sweden and Spain — and around 400 of its 7,346 U.S. restaurants. It plans to remove preservatives from Whoppers served in all of its restaurants this year.
The Whopper is topped with onions, lettuce, tomato, mayonnaise and pickles, all of which will contain no artificial preservatives.
By the end of this year, Burger King said all food items — including sandwiches, sides and desserts — will be free from artificial colors, artificial flavors and artificial preservatives in the U.S. and select European countries, including Germany and the United Kingdom.