In this fast-changing, crowded day and age, brand experimentation is essential. It’s not just about changing parts of a brand’s messaging, look & feel, or advertising — it’s also about trying out new or different platforms. The process can be a little hit and miss — I laughed when I saw that L’Oreal created Snapchat […]

Brand Your Land

September 30, 2016

The following discussion is about how to build a brand for big property development. What to do, when, and why.

Advertising to baby boomers

August 28, 2015

No, I don’t mean the business in baby boomers is booming, cause God knows you all know that’s the case, so why write an article about it? I mean they bloody well boom. They talk loud, they push you around. They are a bit deaf, cause they’re older than most of us, and they have […]

Retire

August 16, 2013

Get to know your local baby boomer: A psychological study into a group who don’t like you much. I’m out fishing with Don. He arrived at 5am. Because he’s “Not sleeping too well, and it’s going to be a beautiful day, and you can sleep when you’re dead and why do you need much […]