Tintern Schools

About this Project

Brief

Starship was asked to rebrand Tintern, so as to better reflect their 2020 vision.

Challenges

To find a brand positioning that reflected Tintern’s unique offering, and which works for all stakeholders: parents, kids, admin and teaching staff and of course the Board.

Unique Brand Space

Starship developed Tintern’s branding statement, ‘Bring your wings’ which inspires and communicates the client’s philosophy: to discover, nurture and develop the talents of every child whom they educate.

Outcomes

Tintern has received acclaim across the country regarding the ‘Bring Your Wings’ campaign, and Starship is flattered to see similar positioning lines among many of Tintern’s competing schools! Core results: the Early Learning Centre and Year Seven (plus most of the other year levels) are fully booked! There’s been a 100% increase in attendance at information mornings, and the standard of scholarship applicants has risen substantially. Starship has just launched Tintern’s new website tintern.vic.edu.au and is now also working on several other aspects of the school’s operations, including introducing social media initiatives to engage people at the student level.