Tintern Schools

About this Project

Task

Rebrand Tintern, so as to better reflect their 2020 vision and drive that through all their communication needs.

Challenges

To find a brand positioning that reflected Tintern’s unique offering and which worked for all stakeholders: kids, parents, school admin and teaching staff, plus the Board.

Roadmap

Starship created a core statement that communicated Tintern’s vision at all levels: early learning, primary school, middle school, through to senior school. It was used across printed and mass media channels, including online social platforms.

Skill sets

Branding communication strategies
Project and online media management
Brand design / visual coms development / narrative development for all levels of photography
Client relationship management
Website design

Results

‘Bring your wings’ both inspired and communicated the school’s key philosophy: to discover, nurture and develop individual pathways for each child they educate. Tintern received acclaim across the country regarding the ‘Bring Your Wings’ campaign. Core results: the Early Learning Centre and Year Seven (plus most of the other year levels) were fully booked. There was a 100% increase in attendance on information mornings, and the standard of scholarship applicants rose substantially.