Starship was engaged to build the A&G Lamattina brand and create a demand for celery.
Lamattina had little brand awareness and celery was a ‘forgotten’ vegetable.
Starting with a new website and updated packaging, Starship developed an online strategy that included the development of content and competitions to build trust in the brand and to educate people in a connective way about celery.
Brand and communication strategy and budgets
User Experience (UX)
Information Architecture (IA)
SEM and SEO strategy
User Interface Design
Content development, management, and creative execution
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