Starship was asked by A&G Lamattina and Sons to help update their celery and parsnip packaging, as well as their brand presence online and offline.
Lamattina had no online presence, nor was the public aware of the brand, even though its products were sold in Woolworths. Its new product, a 90g Snackin’ Stix pack, was difficult to find.
Starship created a website for Lamattina, along with copy, art direction for photography, strategic direction, and content. The illustration and design for the new packaging and containers were also decided and sent to print. Recipe videos, process videos, and a brand video of the farm were also art directed and filmed to support the product launch.
User Experience (UX)
Information Architecture (IA)
SEM and SEO strategy
User Interface Design