Starship was engaged to build the A&G Lamattina brand and create a demand for celery.
Challenges
Lamattina had little brand awareness and celery was a ‘forgotten’ vegetable.
Roadmap
Starting with a new website and updated packaging, Starship developed an online strategy that included the development of content and competitions to build trust in the brand and to educate people in a connective way about celery.
Skillets
- Brand and communication strategy and budgets
- Project management
- Art Direction
- Packaging design
- Illustration
- Copywriting
- User Experience (UX)
- Information Architecture (IA)
- SEM and SEO strategy
- User Interface Design and Front-End Development
- Content development, management, and creative execution