About this project
Starship was briefed to create fruit and vegetable packaging for LaManna that would stand out on the shelf. This included packaging solutions for lemons, kiwis, grapefruits, pomelos and more. LaManna is a collective of national companies that are integrated across Australia’s fresh produce industry at every point of the supply chain, from the farm to the final point of sale.
Starship has a long term relationship with LaManna, developing packaging and launch strategies for various ‘supermarket’ sold fruit and vegetables. We created packaging that was brightly coloured, to increase its visibility on the shelf, as well as concentrated on solutions that either reduced the packaging required or which involved see-through packaging, so as to allow customers to be able to check before they buy.