Hallmarc

Task

Starship was briefed for a campaign to sell plots at Hallmarc’s Elloura development at Lake Nagambie, a master planned community situated over 49 hectares of land with a lakeside lifestyle.

Challenges

There were two distinct target audiences: cashed-up retirees and a younger family-oriented group interested in a country lifestyle. Both required different messaging so as not to alienate one market over the other.

Roadmap

First, we ran public research in order to gain a complete demographic/psychographic profile of the target markets, including age groups, hobbies, and social preferences. Then we created the “What’s your tomorrow?” campaign that brought radio, digital and mainstream television ads together in an integrated symphony to generate qualified leads.
Our strategy and creative execution highlighted the ‘Nagambie lifestyle’, including popular activities, local food & wine available in the region. Starship created scripts, campaign concepts, core messaging to appeal to both groups and storyboards. We teamed with Oh Yeah Wow for the video production.

Skill sets

Media strategy, negotiations, and management
Campaign tracking and reporting
Market Research and insight development
Creative communications strategy
Copywriting and core messaging development
Design and quality control
Online development and management across social and paid for
Television and radio ad creation and management

Results

Like to know more? Call us on 03 94284411.