About this project
Fibonacci Stone is the only terrazzo tile supplier to achieve a 100 per cent Green Star rating, and has a unique, ethical and versatile product range that is environmentally sustainable. Starship was asked to create a B2B brand re-launch and creative campaign, targeting architects and designers, including communication strategy, brand ID, positioning line and website.
With our new brand positioning – ‘From nature comes art’ – Starship positioned Fibonacci Stone as the environmental flooring solution for all interior/exterior situations, reflecting their core brand ethos and the unique nature of their terrazzo tile product.
In order to express this new positioning, unique art pieces were created from the terrazzo material, breaking the category from the usual standard product shots, therefore allowing Fibonacci Stone to stand out from its competitors in the industry. The brand refresh and campaign was rolled out over print and digital mediums, all tailored to appeal to the client’s target market.
Fibonacci is now one of the most highly regarding terrazzo suppliers in the industry. Since the brand re-launch and campaign, Fibonacci has won several new clients, including the Coles group, and has since been implementing their product into several new supermarkets. They are now expanding into the US market.