Fernwood

About this project

Brief

Starship was approached to launch Fernwood, Australia’s first mainstream all-female gym.

Unique brand space

We all know that walking into a gym can be intimidating for women, especially with muscle-bound grunting men pumping iron. So we created this simple and effective TVC to easily express the Fernwood proposition: ‘These are the only balls you’ll see at Fernwood’.

Results

Fernwood is now the largest organisation of its kind, with over 68,000 members and staff.