Club Assist, who work closely with RACV, asked Starship to launch an education campaign about the effects cold weather can have on car battery life.
Unique brand space
Starship ran an intent-based prospecting and re-targeting educational campaign, to encourage people to check, and where needed, replace their car batteries. With RACV being a respected industry leader, we where able to use both informative and tailored offer – based messaging to generate awareness in this low interest category.
Using programmatic buying to reach an audience that was displaying online behaviors that suggested they might be interested in car batteries, we where able to efficiently serve our ads to the right audience at the right time. Using both dynamic and static ads across Web, Facebook and Instagram. In conjunction to our prospecting campaign, we ran tailored segmented ads via re-targeting on Facebook and Instagram.
Concept development of campaign
Programmatic campaign management & monitoring
Dynamic ad creation
Campaign analytics reporting
Tailored ad segmentation strategy
Commencing in late June, and running until late September, we drove website visitations up by 124% during the campaign, (almost 2.25 times the number of visitors), our prospecting campaign also generated 21,859,269 impressions from prospecting, a massive figure that illustrates awareness of the messaging that RACV supply batteries has been grown significantly.