Starship was briefed by Boral Retail to increase sale volumes sold to both supplier and straight-to-home channels and increase product value propositions, particularly with regards to their pavers and tiles. Starship was tasked with running integrated retail sales campaigns aimed at driving traffic to Boral’s Wacol store.
Boral Wacol is in an industrial suburb, many miles from ‘normal’ shopping patterns, requiring customers to make a special trip. Boral is also not known for retail.
Starship created several radio spots (4 SX plus 4 OP) bought as 30 x 30 seconds, with live reads and 3 versions, urgency increasing as the sale progressed. Further collateral created included a microsite, EDMs, SEM and SEO services, signage, and print collateral.
User Experience (UX)
Information Architecture (IA)
SEM and SEO strategy
User Interface Design