Production

Getting Television Messaging Right

By Anya Ow / August 31, 2019 / Comments Off on Getting Television Messaging Right

Ask people what they think about advertising, and chances are, if they’re not in the industry they’d probably answer in the negative. Which, okay, can be well-deserved. Television messaging can be annoying. There’s a reason why adblockers are catching on, why some people prefer to record free-to-air TV so they can fast-forward through ads, why […]

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james bond product placement

Product Placement

By Anya Ow / June 15, 2019 / Comments Off on Product Placement

I’m going to assume that you’ve watched the latest, too-long instalment in the never-ending money-printing franchise called the Marvel Cinematic Universe. Yes, I’m talking about Avengers: Endgame. If you haven’t seen it — this article will contain a minor spoiler for the film, so proceed on your own risk. Still reading on? Good. Full disclosure: […]

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