Filmed in 3 days in LA, Logic’s breakout Grammy-nominated hit 1-800-273-8255’s music video is a suicide prevention PSA, beautifully filmed. Via Huffpost:
Calls to the National Suicide Prevention Lifeline tripled after Logic’s powerful set at the Grammy Awards last month, which featured a song named after the organization’s crisis counseling phone number.
The Lifeline answered three times the normal amount of calls in the two hours after the 28-year-old rapper performed his Grammy-nominated song “1-800-273-8255” at the awards show on Jan. 28, according to TMZ and CNN.
Logic, whose real name is Bobby Tarantino, received widespread praise from mental health advocates for the moving performance, which also featured pop star Alessia Cara and singer Khalid.
“Logic’s performance during the 2018 Grammys was an incredible moment in suicide prevention,” Frances Gonzalez, director of communications for the National Suicide Prevention Lifeline, told CNN.
“By sharing a message of hope and taking the stage with individuals who have been personally affected by suicide,” he continued. “Logic demonstrated on a global scale that healing is happening every day for people in crisis, and that there is help available.”
Hotline activity took off last year, following the April 2017 release of “1-800-273-8255,” according to Dr. John Draper, the director of the National Suicide Prevention Lifeline.
“We had the second-highest call volume in the history of our service the day of the song’s release,” Draper told Variety. “It’s remained high ever since.”
The Lifeline’s call volume increased 50 percent following Logic’s performance of his suicide awareness anthem at the August 2017 MTV Video Music Awards, according to USA Today.