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Archive for ‘Social media’

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Storybook Marriage UNICEF

March 23, 2016

UNICEF has partnered with wedding blog Bridal Musings to raise awareness of the effect of child marriage on young girls. The campaign is hosted on Bridal Musings, and runs through Instagram and Twitter as well as YouTube. Launched before International Womens’ Day, it also highlights actual stories of victims of childhood marriage.

UNICEF and Child Marriage

According to UNICEF, child marriage, or a marriage or informal union before the age of 18, happens to both boys and girls, but girls are by far the most likely victims. It’s sadly widespread through the world and can lead to a lifetime of deprivation and trauma. Although it has decreased over the past three decades, it’s still a practice that is common in some countries. Worldwide, over 700 million women alive right now were married as children: more than 1 in 3 of those were married before they were 15. Girls who marry before they turn 18 are less likely to remain in school, and more likely to experience intimate partner violence. Young girls have a higher chance of complications in pregnancy and childbirth, and their infants are more likely to be stillborn are die within the first month.

“The world has awakened to the damage child marriage causes to individual girls, to their future children, and to their societies,” said Unicef Executive Director Anthony Lake. “This is critical now because if current trends continue, the number of girls and women married as children will reach nearly 1 billion by 2030 – 1 billion childhoods lost, 1 billion futures blighted.”

About the Campaign

You can help to spread awareness by sharing the images on the Bridal Musings site or contributing to UNICEF.

An Instagram Old Spice Adventure

August 7, 2015

You awaken in a dark cave. In the distance you see a faint light, in front of you is an open bottle of Old Spice body wash. Go toward the light—maybe it’s a way out? Grab the Old Spice? Tap image once to use tags to navigate.

A photo posted by Old Spice (@oldspice) on Jul 30, 2015 at 10:33am PDT


Wieden+Kennedy have created a hilarious ‘Choose Your Own Adventure’ Instagram adventure for Old Spice by hacking tags. Best played on mobile. Clever, fun way of using Instagram to engage the brand’s customers in a funny, very meta sci-fi brand story. From Creative Review:

The campaign makes clever use of Instagram’s image tagging function to allow Instagrammers to navigate their way through the story. It opens on the image below, which offers the chance for users to ‘go toward light’ or ‘grab old spice’. Depending on the choice made you either meet with a swift demise or are allowed to venture further into the tale. It’s difficult for advertisers to be charming on social media, but this playful approach by Old Spice (and its agency, Wieden + Kennedy Portland) does a good job of drawing users in. Aside from the ‘choose-your-own-adventure’ style, which is absorbing in itself, the brand delivers its campaign with a knowing wink, presuming its audience is savvy about marketing and online advertising, and happy to be in on the joke.

Best (US) Govt Instagram Feeds

July 28, 2015

A trip to #Yellowstone #NationalPark isn’t complete without seeing Midway Geyser Basin. A boardwalk leads you to the colorful #GrandPrismaticSpring. At 370 feet in diameter and over 121 feet deep, Grand Prismatic is @yellowstonenps’s largest hot spring. This jaw-dropping multi-image panorama shows Grand Prismatic Spring at night with the #MilkyWay sparkling above it and the stars reflected in the water below. Image courtesy of David Lane. 🌟🌟

A photo posted by U.S. Department of the Interior (@usinterior) on Jul 9, 2015 at 3:46pm PDT


Gizmodo has the list, along with NASA, the White House and more. Not to mention the TSA’s Instagram, for stuff that people have been caught trying to smuggle across the border (inert tank projectiles? Grenades? Really?). Speaking of which, one of our agency’s designers once experienced someone trying to smuggle durians within check-in luggage through Singapore’s Terminal 3. You don’t need sniffer dogs to find that kind of thing…

Government departments have increasingly turned to social media to get their message heard and to interact positively (or try to) with the public. This has been spearheaded by the White House itself, which is heavily involved across twitter, tumblr, Instagram, Facebook and even on SnapChat: the First Family is highly conscious of how to use emergent media channels to their advantage.

Russia Issues Official Guide For Safe Selfies

July 15, 2015

Selfie2

Meanwhile in Russia, its Ministry of Internal Affairs has created an official guide to taking safe selfies after a string of unfortunate selfie-related accidents. During the news conference, Elena Alekseeva, the Assistant Minister of Internal Affairs and Lieutenant Colonel of Police, also proceeded to demonstrate correct selfie technique. Unfortunately, the guide is not in English, but its detailed icons certainly do transcend language. Happy safe selfie taking! Via Wired:

After tragic deaths including a 21-year-old woman in Moscow falling from a bridge and a 17-year-old being electrocuted by rail wires, Russia’s Ministry of Internal Affairs has taken the unusual step of educating the public on the risks of selfies. Elena Alekseeva, Assistant Minister of Internal Affairs and Lieutenant Colonel of Police, held a press conference to announce a formal document that will be handed out to citizens.

“Along with all the advantages of the modern world there appear new threats. We would like to remind the citizens that the chase for ‘likes’ in social networks can lead to the road of death,” said Alekseeva. “The accident reports periodically present information about sad accidents with lovers of selfies”

Alekseeva then demonstrated correct selfie etiquette by posing for several with members of the media.

The power of Small Businesses in Marketing and Branding

August 30, 2010

I’m staring up at a blue sky. Something moves at the edge of my vision. I think I’m seeing shadows, but no matter which way I tilt my head, it just moves in a determined direction, one way along the edge of my line of vision. A grey shadow just out of my visual reach. There it is again. Suddenly I have a brain-wave. (Something that happens so rarely I actually decide to start an article with this momentous event just to give myself some confidence that I’m not entirely without merit).

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