The North Face is back with another cool, immersive shopping experience, again with their ad agency Innored. Innored created an immersive ‘outdoor’ experience for shoppers within a mall in South Korea, using VR, to promote the North Face Korea. Opening a pop-up store, Innored recreated a South Pole camp where customers could try on McMurdo jackets and feel as though they were actually in the South Pole on a dogsled. The dogsled was then hitched on to a real dogsled, where the customers would crash through a fake wall at speed and shoot through the mall, combining VR and reality, with a chance to grab a McMurdo jacket at the very end. As a piece of experiential marketing, it encapsulated the spirit and excitement of the brand, and consumers have responded well to it online, pushing the video views quickly past 12 million.
As a result of its North Face campaigns, Innored have been finalists at the world’s Top international advertising awards such as Cannes Lions Festivals, New York Festivals, and CLIO(Sports) Awards.
Previously with the North Face and Innored
In 2014 Innored made a disappearing floor prank experience titled “Never Stop Exploring”, where the floor literally disappeared out from under the feet of unsuspecting customers: